At Rhino Africa - Africa's leading luxury tour operator, we are proud to promote safari & luxury travel destinations across Africa, pioneering a new path for sustainable tourism and leaving our legacy on the continent. We aim to be Africa's ambassadors, and now, we are offering you the opportunity to develop into the Matrix that is Analytics. We are seeking a full-time To keep Rhino Africa at the top of the travel industry (and #1 on Google) we are seeking an Intermediate SEO Specialist to join our multinational, award-winning marketing team.
Not only do our SEO aficionados have a knack for connecting creativity with analytics and keeping Rhino Africa on page 1, but they also develop strategic solutions and take data-driven risks to ensure we achieve maximum ROI. Working across the Marketing Department and the Web Development Team, Rhino Africa's SEO Specialists will play an integral part in maintaining and improving our websites and our SEO and content strategies.
Requirements
We’re seeking a digital native and SEO expert who has completed:
- Bachelor's degree in marketing, communications, journalism IT/computer science or related or 3 years solid experience
- Proficient in Google Analytics (certification a plus)
- Google Adwords (one or more of the adwords certifications)
- Additional SEO courses through a major online learning platforms would be advantageous
Nature of experience required:
- Strong technical SEO knowledge and experience, especially working on big websites
- Strong analytics Interpretation skills
- Strong project management skills
- Strong task prioritisation
- Strong communication and reporting skills
- Strong analytics skills (Google Analytics, Google Search Console, Google Data Studio, SEO related tools, etc)
- Good working knowledge of other digital marketing mix e.g. Social Media, Content, PPC, Referral, Affiliate, UX
- Intermediate HTML Skills
- Strong competitor and website analysis skills
- Strong understanding of Google’s algorithms
- Strong understanding of SEO best practices
- Understanding of how other channels impact SEO
- Knowledge of agile methodology
The specific responsibilities will include, but will not be limited to:
- Successful planning, delivery and measurement of all SEO related projects
- Manage SEO tasks and ensuring they meet deadlines
- Contribute towards the SEO strategy on a weekly/monthly/quarterly/yearly basis
- Increase organic traffic (overall and/or specific web campaigns, depending on priorities)
- Increase organic inquiries (overall and/or specific web campaigns, depending on priorities)
- Increase organic conversion rate (overall and/or specific web campaigns, depending on priorities)
- Drive strategies that will increase organic revenue
- Successfully collaborate with and action technical SEO issues
- Ensure SEO is implemented for all relevant sub-brands
- Keeping ClickUp (task management tool) updated and ensuring the SEO team complete all tasks in this tool
- Attend weekly/biweekly web dev scrums, sprint planning and retrospectives
- Communicating with the Head of Marketing about team performance, project updates, etc.
Please note: Rhino Africa is an equal opportunity employer, preference will be given to historically disadvantaged South African citizens
Benefits
At Rhino Africa, you will:
- Join an award-winning Marketing team in the fastest-growing company in African travel and help us shape the future of our industry
- Make an impact - for every 7 people we bring to Africa, we create one permanent job in the tourism industry
- Earn an attractive remuneration package including a competitive base salary, pension fund and 20 days of paid vacation per year
- CAPE TOWN: Carry out your craft in gorgeous offices located in the heart of Cape Town, the world's most beautiful city.
- THE TRACKER PROGRAM: At Rhino Africa you’re not just another lost animal in the wild! We assign each new intern a ‘tracker’ to guide them through the jungle, introduce them to their fellow Rhinos and our unique family culture.
- INDUSTRY EXPERTS AND MENTORS: Work under visionary leaders who encourage open and direct communication and honest feedback.
- TRAVEL: Make the most of exclusive travel deals for yourself, your family and your friends on the Roaming Rhinos travel portal. From breathtaking African experiences to getaways at our inspiring locations, you’ll receive up to 90% discount from 80 different partners and suppliers across 7 countries. You'll get to take advantage of rebates on activities, transport, and accommodation, including our own Camissa House and Silvan Safari Lodge!
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