Rhino Africa, voted the World's Leading Safari Company in 2021, is united under a common vision – to remain the undisputed authority on African Travel. We're pioneering a new path for sustainable tourism and leaving our legacy on the African Content.
We are seeking a full-time Mid-level SEO Specialist to join our multinational, award-winning marketing team and to keep Rhino Africa at the top of the travel industry (and #1 on Google).
Not only will our SEO aficionado have a knack for connecting creativity with analytics and driving SEO performance, but they will also develop strategic solutions and take data-driven risks to ensure we achieve maximum ROI. Working across the Marketing Department and the Web Development Team, Rhino Africa's SEO Specialist will play an integral part in maintaining and improving our websites and our SEO and content strategies.
As a Mid-Level SEO Specialist your responsibilities will include, but will not be limited to:
- Successful planning, delivery and measurement of all SEO related projects.
- Manage SEO tasks and ensuring they meet deadlines.
- Develop and execute our SEO strategy including performance reports on a weekly/monthly/quarterly/yearly basis.
- Increase organic traffic (overall and/or specific web campaigns, depending on priorities).
- Increase organic enquiries (overall and/or specific web campaigns, depending on priorities).
- Increase organic conversion rate (overall and/or specific web campaigns, depending on priorities).
- Drive strategies that will increase organic revenue.
- Successfully collaborate with and action technical SEO issues.
- Ensure SEO is implemented for all relevant affiliate and sub-brands.
- Keeping ClickUp (task management tool) updated and complete all tasks in this tool.
- Attend weekly/biweekly team and company-wide meetings.
- Communicating with the Head of Marketing about team performance, project updates, etc.
Requirements
Our ideal Mid-level SEO Specialist will possess:
- Strong technical SEO knowledge and experience, especially working on big websites
- Strong analytics Interpretation skills
- Strong project management skills
- Strong task prioritisation
- Strong communication and reporting skills
- Strong analytics skills (Google Analytics, Google Search Console, Google Data Studio, SEO related tools, etc)
- Good working knowledge of other digital marketing mix e.g. Social Media, Content, PPC, Referral, Affiliate, UX
- Intermediate HTML Skills
- Strong competitor and website analysis skills
- Strong understanding of Google’s algorithms and it's Core Algorithm Updates.
- Strong understanding of SEO best practices
- Understanding of how other channels impact SEO
- Knowledge of agile methodology
- Bachelor's degree in marketing, communications, journalism IT/computer science or related or 3 years solid experience
- Proficient in Google Analytics (certification a plus)
- Google Adwords (one or more of the adwords certifications)
- Additional SEO courses through a major online learning platforms would be advantageous
Benefits
At Rhino Africa, there’s a smorgasbord of added delights. With us, you would:
- Join an award-winning team in an industry-leading company in African travel and help us shape the future of our industry;
- Make an impact – for every 7 people we bring to Africa, we create one permanent job in the tourism industry;
- Earn an attractive remuneration package including a competitive base salary, 3% pension fund and 20 days of paid vacation per year;
- Hybrid work model – Enjoy the flexibility of working on-site and remotely part of the week once you've passed your probation;
- When on-site, carry out your craft in gorgeous offices in the heart of Cape Town – the world's most beautiful city;
- Optional Health Insurance coverage with Essential Med;
- Work under visionary leaders who encourage a family culture, open and direct communication and honest feedback;
- Collaborate with a diverse and talented high-performance team;
- Explore Africa – To share our glorious continent with the crash, we offer each of our Rhinos exclusive access to the Roaming Rhinos online travel portal. With the keys to the kingdom you'll unlock travel deals for yourself, your family and your friends. You'll get to take advantage of rebates on activities, transport and accommodation, including our own Camissa House and Silvan Safari!
Rhino Africa Safaris is an equal opportunities employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference. Please note that this position is only available to SA citizens.