Rhino Africa Safaris is Africa’s leading luxury travel company, dedicated to creating unforgettable and life-changing journeys that connect guests to Africa in a way that inspires, transforms, and protects. We are looking for a CRM Specialist to join our Marketing team to drive customer lifecycle value by strategically optimising our CRM platform.
As our CRM Specialist, you will be the primary driver behind growing our repeat and referral business. You will translate Rhino Africa’s commitment to responsible tourism into engaging, personalised client journeys that cultivate lasting loyalty and advocacy. This role is critical in ensuring our data integrity, and executing highly sophisticated communication strategies.
What You’ll Do:
- Secure sign-off on and execute an annual CRM strategy focused on repeat and referral growth.
- Ensure all CRM automation and subscription workflows operate reliably and efficiently.
- Seek opportunities to streamline performance, reduce manual tasks, and identify new automation workflows.
- Align all processes and data collection with internal governance standards and documentation.
- Deploy timely, contextually relevant communications with high levels of segmentation and personalisation.
- Integrate referral programmes into client-facing workflows alongside Sales and Technology teams.
- Manage A/B testing and content iteration to improve engagement metrics (open and click-through rates).
- Maintain a seamless customer experience across all touchpoints to ensure low complaint rates and high client satisfaction.
- Adhere strictly to brand guidelines, ensuring a consistent tone that reflects Rhino Africa’s values.
- Incorporate messaging on responsible tourism and conservation to shape the global conversation on sustainable travel.
- Collaborate with the Senior Content Writer to accurately deploy impactful messaging across all CRM channels.
- Implement reporting to track the impact of campaigns on customer loyalty and the lifecycle.
- Provide accurate forecasting and performance data for business reporting and planning.
- Maintain high stakeholder satisfaction and lead internal training/onboarding on CRM features to foster shared knowledge.
What We’re Looking For:
- A Bachelor's Degree in Journalism, Language, Literature, Communications, or a similar field.
- 3 to 5 years experience in strategic CRM execution and workflow management.
- Advanced knowledge of CRM platforms such as Salesforce Marketing Cloud, HubSpot, MailChimp, or Campaign Monitor.
- Proficiency in A/B testing, segmentation, and automation to improve engagement metrics like open and click-through rates.
- A collaborative, detail-oriented, innovative, and motivated individual.
Why Join Us?
- Be part of a purpose-driven company shaping African travel, where Impact is why we exist, focusing on uplifting communities and protecting wildlife.
- Work with a passionate, experienced team that embraces Innovation to reimagine how we work.
- Contribute to a strong, client-centric culture where human connection thrives even in an AI-driven world.
- Join our Rhino Crash where we value diverse perspectives and foster an environment where everyone is encouraged to speak up to enrich our collective growth.
- Have the opportunity to be part of making dreams come true for our guests and leave a positive, lasting legacy on Africa.
Benefits
- Earn an attractive basic salary, pension fund contribution and 20 days annual leave per year;
- When on-site, carry out your craft in gorgeous offices in the heart of Cape Town - the world's most beautiful city;
- Collaborate with a diverse and talented high-performance team;
- Explore Africa - To share our glorious continent with the crash, we offer each of our Rhinos exclusive access to the Roaming Rhinos online travel portal. With the keys to the kingdom you'll unlock travel deals for yourself, your family and your friends. You'll get to take advantage of rebates on activities, transport and accommodation, including our own Camissa House and Silvan Safari Lodge!
Please note:
- Only shortlisted candidates will be contacted.
- A full Job Description will be shared with candidates who progress to the interview stage.
Rhino Africa Safaris is an equal opportunities employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference. Please note that this position is only available to SA citizens.